Which CD/DVD Packaging best suits my needs?
Corporate clients have the most interesting ideas for promoting products/concepts on CDs or DVDs. These tend to be the more creative/specialist packaging ideas. If you are at a conference/seminar where CDs & DVDs are handed out, the packaging for this tends to be more standard. For example, if you are mailing CDs or DVDs then you will need more durable/robust packaging e.g. slimline jewel cases, cardboard sleeves, clam/shell cases, trigger cases. Its best if a list is compiled of each sorts of packaging with a description of where they would be best used.
There are a lot of factors to consider when choosing the correct packaging. If your CD or DVD is being used as a marketing tool, then these tend to be handed out for free or mailing.
You may be doing a promotion to launch your product. Say for example an album - you may have an audio CD with a couple of tracks to be sent to a record company in this case it is standard that a slimline case, with a printed CD front or colour insert would be ideal. If you have an audio album compilation, then a standard jewel case, which accommodates a front booklet and a rear tray liner/inlay card, is the only suitable option. Audio CDs can come in pretty much any of the wide range of packaging options. If you were giving out your music at the end of a gig, then a cheaper, more effective solution would be to hand out your CD inside a PVC wallet with a colour insert to act as a wrap for the CD.
For a software CD or DVD DVD cases/boxes are more commonly used. These protect the CD/DVD very well and look more professional with a printed sleeve/wrap to act as a cover along with a printed/burnt image on the CD/DVD. These DVD cases come in different sizes, e.g. slimline cases, short-spine cases, multi-way cases (holds several CDs & DVDs and is perfect when duplicating CD/DVD's for mass distribution). DVD cases can hold booklets inside the front cover too. These act as manuals or user guides to accompany the CD/DVD.
If you are handing CDs or DVDs out at a conference or seminar then, the clam/shell cases are more than suitable as they provide protection and can easily be put inside ones pocket.
If your CD or DVD needs to accompany a manual or ring binder, then one would use a self-adhesive plastic wallet. This would be stuck inside either front or back covers of the finished document.
If you want your product to make an impact and stand out from the rest, then there are more bespoke packaging solutions. A few examples are:
Hard back cases Looks like a book but has a tray inside to hold a CD and DVD Leather Effect Cases Same principal as the hard back but with leather effect cover DigiPak These are made of a thicker board and acts as a soft book. You will find these with many albums you purchase in music stores. Gives a nice smooth, professional finish.
Keith McGregor is a partner of Strawberrysoup, a web design agency with offices in Chichester and Bournemouth. Strawberrysoup specialise in creative web design, content managed websites, search engine optimisation, search engine marketing and graphic design
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